I analyzed over 70,000
Substack newsletters!

There is a need to see the big picture to have a better understanding of what’s going on in the newsletter landscape.

With this aim, I gathered over 70,000 newsletters from Substack and some key data related to them.

Here are some initial findings:

• 87% of the newsletters are in English. The second most common language is Portuguese, followed by Spanish, French, Italian and German.
• 23% of the newsletters disclose the number of subscribers they have on the landing page.
• 51% of these 17,400 newsletters have between 1,000 and 2,500 subscribers.
• 36% of the newsletters offer a paid plan.
• 44% of all newsletters sent their last issue before April 1st, indicating a potential of over 33,000 inactive newsletters.

This report will be a gold mine for you to:

• understand the space you’re part of,
• explore other creators’ behaviors and strategies,
• identify opportunities in the market.